Location Guide for Businesses
Picking the right location for your next business move can present you with a number of confusing options. But there's more to choosing the right location for your business than cost alone. The location of your business can make or break you. It also speaks volumes about your company as a brand and the kind of staff you employ.
The new location for your business should essentially focus on 3 clear objectives:
- Be convenient for your clients
- Be accessible and attractive for staff
- Increase your credibility
Let's look at some practical considerations when it comes to choosing the right location for your business.
Price
The right location often comes at a price. Business-centric hubs such as Mayfair, Manchester, Birmingham and Leeds all have great facilities and amenities but often have hefty rental charges because of their prolific and convenient location. If you are trying to keep costs down, you might want to look at up and coming areas that are being regenerated and are in close proximity to those hot spots.
Convenience
Not every business needs a city centre location, but it has to be convenient for clients and staff to access the office easily. If you are not near any public transport links then there has to be parking facilities.
Staff
The location of your business plays an important role in retaining and attracting the right staff. If you are looking for a high calibre of employee, you will need to study the demographics of the area. Considerations such as age, gender and nationality may have an impact on the choice of location for your business.
Clients
When a business moves office, you'll want to retain your best ones and attract new ones of the right calibre. And if your type of business requires your clients to visit you regularly, then you need to look at your business plan and where the best location will be to attract the right kind of client.
Brand
Think about the prestigue of the location. Does it give your brand credibility or does it undermine it. A good location often means good quality, grade A office space or good quality refurbished second hand space - both of which will do wonders for your brand perception and enable your business to excel in the new location.
Location isn't the only thing you have to consider when choosing office space. That's why, to make it easier for you, we've created the FREE and invaluable Office Space Checklist to help you decide which location and office property is best suited for your business.
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